This was the OMR 2023 in Hamburg

On May 9 and 10, 2023, around 70,000 visitors from the marketing scene met again for the OMR Festival at the Hamburg Messe. With conference, expo, side events, live concerts and parties across the city, OMR is both a knowledge platform on the latest technological trends in marketing and a networking place among like-minded people. Last but not least, despite all the entertainment, each stage on the exhibition grounds also had a lot to offer in terms of content.

OMR 2023 – TOP Topic AI

National and international speakers from the digital sector appeared on various festival stages. Influencers from all industries and prominent stars from sports and showbiz joined hands. Both as speakers and in panels and talks. Overall, there was a mix of expert knowledge, inspiration and learning on marketing and sales. However, the absolute top topic of this year’s OMR was “Artificial Intelligence“.

Innovative minds spoke about the latest technologies and the implications for the future of marketing. No matter whether large corporations like Vodafone, Google & Co, e-commerce companies, digital startups or German SMEs. AI was also a present topic among the exhibitors.

Our experience at OMR 2023

If you want to visit OMR in Hamburg, you should be prepared for the fact that there are a lot of people out and about, all of whom want just one thing: To soak up as much information as possible on the latest marketing trends. The noise level is high, the atmosphere in the halls energetic. That’s why we have three tips for what we want to do better as visitors at the next OMR.

• Good preparation is everything. While we were well informed and prepared to see as many interesting speakers as possible, which is not so easy with the number of stages and experts. For next year, study the timetable even better and check exactly who is performing when and who you want to see.
• Eat before everyone else does. It’s not that easy to feed thousands of visitors. The OMR has improved there, in contrast to last year, a lot, created places and also expanded the recycling concept enormously, but at lunchtime it comes here and there to bottlenecks and you just have to wait. Well, nobody starved to death.
• Be quick. If you want to get one of the front seats in the Conference Hall, Blue, Red or Yellow Stage, you should be there early. If you can’t make it, just let yourself go. Visit the exhibitors in the exhibition halls or look for a place at another stage. Maybe you are unexpectedly at an interesting panel discussion and take your learnings with you.

After the OMR is before the OMR. The next OMR will take place on May 7 and 8, 2024, and we will definitely be there again. Book your conference hotel in Hamburg now for the next Online Marketing Rockstars Festival.